About us

Annice Reaves


A native of Fort Worth, Texas, Reaves was introduced to hockey when her son Russell took up the sport in the wake of the arrival of the Dallas Stars to the region. As Russell moved thru the Fort Worth Fire and Fort Worth Brahmas programs, Annice learned more and more about the game to the point where she and her son could talk like a player talks to a coach. Russell’s hockey career was cut short by medical issues but Annice’s involvement with hockey was just beginning.

After commuting to Orlando for 18 years, Reaves finally moved down to the City Beautiful to work full time in the family business. She and her family reignited their love of the game with season tickets for the IHL Orlando Solar Bears. When the Solar Bears came out of hibernation in 2012, Reaves became a corporate partner and a de facto “team mom” who always had an encouraging word when her restaurant catered the media room on game nights.

Annice’s philosophy about being a Family Advisor, Agent and Scout is simple: from the first day seeing a player to the first pro contract, her work is never done. She will be there every step of the way with her “Hands On” work ethic to make sure her clients get onto and stay on the track to success. Whether it is checking on classroom progress, consulting with coaches on strengths and weaknesses and getting extra help if necessary or answering questions from parents, Annicewill do everything necessary to ensure the individual attention her clients need to get to the ultimate level.

Don Money


A native of Milton, Massachusetts, Don grew up a fan of the Boston Bruins.

He began his career in media during high school, covering high school sports and writing a column for the Milton Record-Transcript and later covering the Bay State League sports conference for The Patriot Ledger newspaper. He also produced high school sporting events for Milton Community Television, a local cable TV studio.

Currently Don covers hockey for, a website that covers the game across the globe. Starting with the SPHL Florida Seals in 2005, he went from beat writer to league editor to Single-A level editor-in-chief in just four years. Currently he handles the ECHL Orlando Solar Bears as well as being named Eastern conference editor for the ECHL by PHN. He is also a columnist for PHN.